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Example report

This is what HiArt hands back every time.

A complete review of a sample creative, generated in advance. Nothing here calls the model — it is the same structure your own reviews use.

Review your own visual

Sample report · pre-generated

Sample visual
71

Visual Score

Strong

out of 100

A confident product photograph that looks premium, but takes a moment to explain what is actually being announced.

What it appears to communicate
A small-batch coffee brand is presenting a new bag design as something considered and crafted.
Likely emotional response
Calm approval rather than urgency. The restraint reads as quality, though it does not create a reason to act now.
Alignment with your intent
The premium impression lands. The stated goal of launching a product is only partly served, because the word "new" never appears at a size that survives a feed.

Attention path

The order the eye is likely to move in. That sequence is the argument the visual makes.

  1. 1

    The coffee bag in the centre-right third

    It is the highest-contrast object and sits on the strongest diagonal.

  2. 2

    The headline set in the upper left

    It occupies clear space, so the eye moves there once the object is registered.

  3. 3

    The small roast details along the lower edge

    Low contrast and small type place it last in the reading order.

Dimension scores

Attention

Workable68

The composition is calm. It holds up when looked at, but it does not interrupt a scroll.

Clarity

Workable62

The product is obvious; the announcement is not. Nothing states what has changed.

Visual hierarchy

Strong74

Three clear tiers, though the headline and the product compete slightly for first place.

Trust

Strong82

Consistent lighting, honest product photography and no exaggerated claims.

Professionalism

Very strong85

Even margins, one typeface family, controlled palette. The craft is visible.

Brand fit

Strong79

Matches the stated warm, considered personality, though it leans cooler than the brand colours.

Originality

Needs work54

The single-product-on-neutral-ground layout is the default for the category.

Platform fit

Workable63

The wide crop will lose its lower third in an Instagram feed preview.

Readability

Workable58

The roast details sit near the contrast floor at feed scale.

Audience reads

The same frame produces different conclusions depending on who is looking.

New followers

An established speciality roaster, probably not cheap.

Positive signal: The restraint signals confidence and quality.

Concern: Nothing explains why this particular post is worth stopping for.

Existing customers

A familiar brand showing something that looks like a new bag.

Positive signal: The packaging change is visible to anyone who knows the old one.

Concern: They may not realise the blend itself has changed, not just the design.

Premium buyers

A serious roaster worth investigating.

Positive signal: Material texture and lighting do real work here.

Concern: No origin or process cue is legible, which is the detail this group looks for.

What works

  • The lighting gives the packaging real material presence.
  • A restrained palette keeps attention on the product.
  • Generous margins make the composition feel deliberate rather than filled.
  • Type is consistent and well set.

What weakens the visual

  • The announcement itself is never stated at a legible size.
  • The lower third carries information that a feed crop will remove.
  • Roast details fall below comfortable contrast.
  • The layout is close to the category default, so it blends with competitors.

Possible misunderstandings

  • A viewer may read this as a restock rather than a launch.
  • The muted palette may suggest decaf to some viewers.

Priority improvements

  1. 1

    State the announcement in the upper third.

    Why
    The goal is a launch, but nothing currently signals that anything is new.
    How
    Add a short line above the headline — "New single origin" — at roughly a third of the headline size.
    Expected effect
    A viewer understands the point of the post before reading anything else.
  2. 2

    Move the roast details out of the lower third.

    Why
    The platform crop removes that band entirely in feed.
    How
    Relocate them beside the bag as a two-line block, aligned to the existing left margin.
    Expected effect
    The supporting detail survives the crop.
  3. 3

    Raise the contrast of the small type.

    Why
    It currently sits below the accessibility guideline for small text.
    How
    Darken the type to the brand’s deepest brown rather than the mid-tone.
    Expected effect
    The detail becomes readable at feed scale and on lower-quality screens.
  4. 4

    Break the category default with one deliberate choice.

    Why
    The single-product-on-neutral layout is what every competitor also posts.
    How
    Either crop far tighter than the category norm, or let the bag break the frame edge.
    Expected effect
    Recognition improves without changing the premium tone.
  5. 5

    Export a 4:5 variant rather than cropping the wide one.

    Why
    The composition was designed for a ratio the feed will not show.
    How
    Rebuild the layout at 1080×1350 with the same margins recalculated, not scaled.
    Expected effect
    The intended composition is what people actually see.

Leave these alone

  • The lighting setup and the material rendering of the packaging.
  • The restrained palette.
  • The generous margin system.

Accessibility concerns

  • The lower-edge details sit around 3:1 against the background — below the 4.5:1 guideline for small text.
  • At feed scale the roast details fall under roughly 12px effective size.

Platform observations

  • Instagram crops this to 4:5 in feed, taking the lower third with it.
  • The first-frame thumbnail will show only the bag, with no words at all.
  • Saving behaviour on this platform favours images with one legible claim.

Revision brief

Keep the photography and the restraint — they are doing the premium work well. The problem is that the post does not announce anything. Add a short "new" line in the upper third, rebuild at 4:5 so the lower band is not lost to the feed crop, and darken the small type to a readable contrast. Then make one non-default compositional choice so the piece is not interchangeable with every other roaster in the category.

Creative revision prompt

Hand this to a designer, or paste it into your image tool.

Rebuild this coffee launch graphic at 1080×1350. Keep the existing product photography, lighting and warm neutral palette. Add a short announcement line in the upper third above the headline, at roughly one third of the headline size, reading as a launch rather than a restock. Move the roast detail block from the lower edge to a left-aligned two-line block beside the product, using the brand’s deepest brown for at least 4.5:1 contrast. Recalculate margins for the new ratio rather than scaling them. Introduce one deliberate break from category convention — either a much tighter crop or letting the product break the frame edge — while keeping the calm, premium tone.

What the model assumed

  • The stated goal was a product launch rather than a general brand post.
  • This will run primarily as an Instagram feed post.
  • The brand colours supplied in the Brand Profile are current.

Model confidence

Moderate

74 out of 100

An AI-assisted assessment of how this visual may be perceived — not a prediction of how any audience will behave.

Example report · HiArt