AI visual intelligence
Before they read the caption,
they see the creative.
Upload a post, thumbnail, advertisement, profile or landing page. HiArt shows what people notice first, how the visual may be perceived, and exactly what to improve.
Private by default. Nothing is published on your behalf.
- Three modes
- Visual Review, A/B Compare, Feed Audit.
- Nine dimensions
- Attention, clarity, hierarchy, trust and more.
- One revision brief
- A prompt you can hand straight to a designer.
Visual Review · Sample
Instagram · Premium · Launch a product
Northbound
Coffee Roasters
Small batch, slow roasted, north coast water.
NB
Roast 04
- 1The coffee bag in the centre-right third
- 2The headline set in the upper left
- 3The small roast details along the lower edge
First impression
A confident product photograph that looks premium, but takes a moment to explain what is actually being announced.
71
Strong
clarity
62
trust
82
Platform
63
Priority improvement 01
State the announcement in the upper third.
The goal is a launch, but nothing currently signals that anything is new.
Revision prompt
Rebuild this coffee launch graphic at 1080×1350. Keep the existing product photography, lighting and warm neutral palette. Add a short announcement line in the upper third above the headline, at roughly one third of the headline size, reading as a launch rather than a restock. Move the roast detail block from the lower edge to a left-aligned two-line block beside the product, using the brand’s deepest brown for at least 4.5:1 contrast. Recalculate margins for the new ratio rather than scaling them. Introduce one deliberate break from category convention — either a much tighter crop or letting the product break the frame edge — while keeping the calm, premium tone.
The problem
What people see first
changes what they understand.
A viewer forms an impression of your work long before they read a word of it. Colour, crop, hierarchy and craft do that work — and they do it whether or not you intended them to.
You cannot see your own visual for the first time twice. HiArt gives you that first look back: what the eye lands on, in what order, and what conclusion a stranger draws from it.
Order
The eye moves in a sequence. That sequence is the argument your visual makes.
Read
Different audiences reach different conclusions from the same frame.
Cost
Every fix trades something away. HiArt names the trade.
How it works
Three steps, about ninety seconds.
- 01
Upload the visual
A post, thumbnail, advertisement, slide, logo, screenshot or profile. PNG, JPEG or WebP, up to 8 MB.
- 02
Set the brief
Where it will be published, who it is for, what you want it to do, and how it should feel.
- 03
Read the review
A structured report: attention path, nine scored dimensions, five prioritised fixes and a revision prompt.
Mode one · Visual Review
One visual, read the way
an audience reads it.
Nine scored dimensions, an attention path, the interpretations different audiences are likely to reach, and five prioritised changes ordered by impact.
Open the full exampleVisual Score
Strong
out of 100
First impression
A confident product photograph that looks premium, but takes a moment to explain what is actually being announced.
Attention
The composition is calm. It holds up when looked at, but it does not interrupt a scroll.
Clarity
The product is obvious; the announcement is not. Nothing states what has changed.
Visual hierarchy
Three clear tiers, though the headline and the product compete slightly for first place.
Trust
Consistent lighting, honest product photography and no exaggerated claims.
Mode two · A/B Compare
Two variants. One clear recommendation.
Stop choosing by committee. HiArt judges both against the goal you set — and names what you lose by picking the winner.
Northbound
Coffee Roasters
Small batch, slow roasted, north coast water.
NB
Roast 04
Variant A — atmospheric
66
New single origin
Northbound
Coffee Roasters
NB
Roast 04
Variant B — direct
78
Verdict
Variant B communicates the offer faster, at the cost of some of the atmosphere that made Variant A distinctive.
The trade-off
Choosing B trades a distinctive mood for immediate comprehension. The page will convert its intent more clearly and look more like its competitors.
Mode three · Feed Audit
Your profile is one image,
not nine.
Upload a screenshot of a profile, feed, gallery or portfolio. HiArt reads it as a single body of work — what it says, what stays unclear, and where it contradicts itself.
Plus three visual directions and a seven-item checklist. HiArt never connects to a social platform — you upload your own screenshot.
A shared idea
Words have ReadRoom.
Visuals have HiArt.
ReadRoom helps people understand how written content may land. HiArt does the same for visual work. Two separate products, one belief: you deserve to know how something will be received before you publish it, not after.
Independent tools. Related philosophy. Use either on its own.
Brand Profiles
Teach it your brand once.
Save your audience, personality, colours and the words your brand should never be described as. Attach a profile to any review and brand fit is judged against your actual identity — not a generic idea of good design.
Up to three profiles during the free beta.
Brand Profile
Northbound Coffee
- Audience
- Speciality coffee buyers
- Personality
- Warm, considered, unhurried
- Should feel
- Crafted · Honest · Premium
- Never
- Corporate · Shouty · Cheap
Palette
#3A2B20
#8A6244
#E9E2D6
#F26445
An example report
Not a wall of text. A creative review.
What works
- The lighting gives the packaging real material presence.
- A restrained palette keeps attention on the product.
- Generous margins make the composition feel deliberate rather than filled.
What weakens it
- The announcement itself is never stated at a legible size.
- The lower third carries information that a feed crop will remove.
- Roast details fall below comfortable contrast.
Leave alone
- The lighting setup and the material rendering of the packaging.
- The restrained palette.
- The generous margin system.
Revision brief
Keep the photography and the restraint — they are doing the premium work well. The problem is that the post does not announce anything. Add a short "new" line in the upper third, rebuild at 4:5 so the lower band is not lost to the feed crop, and darken the small type to a readable contrast. Then make one non-default compositional choice so the piece is not interchangeable with every other roaster in the category.
Honest terms
What HiArt cannot tell you.
It is an opinion, not a measurement
HiArt models how a visual may be perceived. It cannot predict engagement, conversion or reach, and it will never claim to.
It does not judge people
When a person appears, HiArt comments on framing, lighting, styling and composition. It never identifies anyone or rates appearance.
Your uploads stay private
Images go to private storage and analyses are private by default. Sharing is an explicit action, and every share link can be revoked.
An external model reads your image
Your visual is processed by an external AI provider to generate the review. During the free beta, avoid uploading confidential material.
From the founder
“My team and I created HiArt because people often judge a visual before they read a single word. We wanted to give creators and brands a useful second opinion before their work goes public.”
Free beta · three reviews a day
Know how your visuals land
before you publish them.
No card required. Nothing is published on your behalf.